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In 1758, Ben Franklin said, “An investment in knowledge pays the best interest.” Two hundred and fifty years later, it’s never been more true—especially for students attending career schools, entering essential trades, and finding employment in the hottest manufacturing and technology markets ever.
That’s why it’s ironic that a career school’s big concerns are student enrollment and admissions. It shows in the numbers: Although there is huge demand, recent estimates suggest that more than 500,000 skilled labor jobs are still unfilled. So why are career schools finding it hard to increase student enrollment in programs for these lucrative careers, and what can they do about it? Paramount Capital Group explains.
Prospective students are doing their research to find the career school that best fits their needs. A school may suffer decreased enrollment if it falls short in one or more of these seven areas.
Students are looking for:
If your career or trade school is looking at enrollment challenges, making improvements to any of these considerations can make a difference in attracting students and doing your part to help fill the skilled labor gap. However, the one that really makes sense to tackle first for immediate impact is number 7: financial aid solutions.
Of course, offering student loan financing to more students automatically increases enrollment, but it also has a big ripple effect. That’s because when more students enroll, the school’s financial stability grows, too—resulting in an enhanced reputation while generating an increased cash flow that enables resources for growth and improvements.
Paramount Capital Group has partnered with career schools for more than 25 years, providing financing options and services that help make students’ dreams come true. In fact, our unique underwriting lets us provide financing for students you may not have considered enrolling before because they were hampered by less-than-perfect credit. Now, when you have more student financing options, more students can invest in knowledge that helps them generate their best interest (i.e., future)—just like Ben Franklin said.
Talk to us today at Paramount Capital Group and learn more about how we can partner together to make a difference in your school’s student admissions number and more.
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