Are you looking to increase student enrollment rates at your trade, career, or technical school? With the need for skilled trades at an all-time high, the time has never been better to launch a robust, multifaceted marketing plan to increase enrollment. At Paramount Capital Group, we have you covered with enrollment marketing strategies that can help you raise admission rates now.
Meet Your New Student Goals With These Enrollment Marketing Strategies
No two schools or students are the same, and neither are admissions marketing plans. But using a flexible combination of old-school and 21st-century techniques can help you find the perfect balance to attract new students and increase acceptance rates.
Data Analytics
It’s important to understand your school’s strengths and weaknesses. Analyzing your data is going to give you the answers to develop your game plan, such as:
- What’s your most popular course?
- Where do you draw the most students from?
- How many graduate on time?
- Who is your top employer?
- How many take out loans vs. pay privately?
- How many students do you need to meet XYZ goals?
These questions are just the tip of the iceberg of what you can learn when you analyze the data.
Create Your School’s Story
You need to tell a story about what makes your school special and share it everywhere online, in print, and in person. This consistent message gives you an easily remembered identity and helps prospective students understand who you are and what it’s like to be a student there. Consider your brand or mission statement or if there is a specific course for which you want to be known. Personalize the story with testimonials from teachers, students, alumni, and employers. All this gives the school powerful endorsements, making it more tangible and memorable.
Attend School and Career Fairs
Physical school fairs still play a big role in showing students school options. Don’t miss this chance to be in front of your target audience, to answer their questions and tell them compelling information about your school. Gaining in popularity as a result of the pandemic—but also for convenience—are virtual school fairs. You may want to see how they work for you.
Career fairs are another new student source. You may capture the attention of someone looking to change jobs or explore new interests. And, similar to school fairs, it’s easy for prospects to find out what you offer.
Build Relationships with Guidance Counselors and Teachers
High school guidance counselors talk to students and can mention your school to students interested in something other than a four-year college degree. Teachers also talk daily to students and know firsthand who may be interested in a technical career or one in health care, the culinary arts, construction, and more.
Advertise
Make sure you advertise or are a sponsor on local neighborhood blogs, sites, or print or online newspapers. The same goes for high school sports team programs. There are plenty of digital and print opportunities around—just look.
Develop a Strong Digital and Social Marketing Plan
First of all, make sure your website is mobile-friendly and on par with the experience students expect. Consider adding a virtual tour so prospects can get a good look at the school. Also, make sure it’s easy to contact you and get questions answered. In addition, capture email addresses and design nurturing emails or eNewsletters to develop the relationship.
Next, you’ll want to look into digital advertising on places like Google or Bing, employ search engine optimization, and use retargeting ads that interact with prospects once they’ve visited the website.
Lastly, students spend a lot of time on Facebook, Twitter, Instagram, TikTok, and other social media platforms. You need to be there, too, with thoughtful content that reflects your school’s story.
Start a Referral Program
Reach out to current and past students and encourage them to spread the word about your school.
Offer Better Student Financing Options
While trade or technical schools aren’t as expensive as four-year colleges, they still have fees that some students may have trouble covering. If you can help students and families get tuition financing, especially those who may not have perfect credit, it’s a big differentiator that can increase admission and acceptance rates and enhance your reputation.
That’s where Paramount Capital Group can help. We specialize in partnering with schools like yours to offer unique loan solutions so as many students as possible can take the next step and enroll. It’s the perfect complement to your enrollment marketing strategies.
We offer:
- A simple one-page online student application.
- A same-day review of the application and credit report, as well as a decision.
- A compliant PDF document for approved students to sign and return.
- Funds remitted in three to five working days*.
- Loan servicing handled by us at Paramount Capital Group.
Partner with Paramount Capital Group
If you’re looking to increase enrollment at your career school, contact us today and find out how we can help you with better, flexible student loan options that can open the door for more students. We look forward to talking and developing meaningful solutions together soon.
* For some short-term programs, the student must graduate in order to receive funds.
https://paracap.com/career-school-financing/
Utilizing Alternative Tuition Options to Increase Career School Enrollment
in Student LoansThese days, as the cost of a two- to four-year college education continues to skyrocket, trade, technical, and career schools offer more affordable education alternatives for students who want to focus entirely on a field of interest, such as health care, manufacturing, culinary arts, technology, auto repair, truck driving, and more.
Now factor in that jobs in the trades are booming. The demand has never been greater for skilled workers across manufacturing, health care, and other industries, and trade schools are eager to increase admission rates. But lack of available student financing options is an unavoidable problem. Schools need a partner that understands financing concerns and puts students first. That’s why so many career schools turn to Paramount Capital Group.
7 Reasons Schools Turn to Paramount Capital Group for Tuition Options
We believe that all students should have the opportunity to pursue their dreams. It’s why we’ve been dedicated to helping schools and students come together since 1997. Here’s what you can expect when you partner with us.
1. Simple online application process.
We use our experience from partnering with more than 900 schools, along with 25+ years working in and understanding credit and receivables, to develop flexible, unique solutions that help more students get access to financing.
2. Quick decisions for our schools.
Unlike traditional fall-to-spring schedules, career school courses can start up at anytime. We know you and your potential students can’t wait to hear about financing and whether they can start class. So we’ve committed to getting the decision back to our schools as quickly as possible (typically under 2 hours).
3. A compliant PDF document for approved students to electronically sign and return.
We’ve made the whole process easy so the student has what they need to sign up for financing with ease. We work hard to update documents to reflect the latest financial compliance requirements.
4. Increased cash flow.
Once paperwork is completed, contracts are purchased and funds are remitted in three to five working days*. Now you can relax knowing that your school has a more consistent stream of funds available and a greater profit.
5. More students and filled class rosters.
You’ll be more successful at attracting additional students when financing is more available.
6. Loan servicing handled by us at Paramount Capital Group.
Whether we purchase contracts from you or service them on your behalf we understand working in a heavily regulated industry requires a team of compliance experts to maintain the highest compliance standards to effectively manage risk.
7. Skilled worker gaps filled upon graduation.
With more successful graduates, trades will turn to you for new employees, enhancing your school’s reputation both with potential students and potential employers.
These seven reasons make it easy to see the benefits to your school and to your students when we partner together.
Let Paramount Capital Group Help You Provide More Student Financing Options
The value of helping students get access to tuition options when they or their families don’t have perfect credit can’t be overstated. Talk to us today at Paramount Capital Group and learn more about how we can partner together to make a difference in people’s lives.
* For some short-term programs, the student must graduate in order to receive funds.
Best Enrollment Marketing Strategies For Career and Trade Schools
in Student LoansAre you looking to increase student enrollment rates at your trade, career, or technical school? With the need for skilled trades at an all-time high, the time has never been better to launch a robust, multifaceted marketing plan to increase enrollment. At Paramount Capital Group, we have you covered with enrollment marketing strategies that can help you raise admission rates now.
Meet Your New Student Goals With These Enrollment Marketing Strategies
No two schools or students are the same, and neither are admissions marketing plans. But using a flexible combination of old-school and 21st-century techniques can help you find the perfect balance to attract new students and increase acceptance rates.
Data Analytics
It’s important to understand your school’s strengths and weaknesses. Analyzing your data is going to give you the answers to develop your game plan, such as:
These questions are just the tip of the iceberg of what you can learn when you analyze the data.
Create Your School’s Story
You need to tell a story about what makes your school special and share it everywhere online, in print, and in person. This consistent message gives you an easily remembered identity and helps prospective students understand who you are and what it’s like to be a student there. Consider your brand or mission statement or if there is a specific course for which you want to be known. Personalize the story with testimonials from teachers, students, alumni, and employers. All this gives the school powerful endorsements, making it more tangible and memorable.
Attend School and Career Fairs
Physical school fairs still play a big role in showing students school options. Don’t miss this chance to be in front of your target audience, to answer their questions and tell them compelling information about your school. Gaining in popularity as a result of the pandemic—but also for convenience—are virtual school fairs. You may want to see how they work for you.
Career fairs are another new student source. You may capture the attention of someone looking to change jobs or explore new interests. And, similar to school fairs, it’s easy for prospects to find out what you offer.
Build Relationships with Guidance Counselors and Teachers
High school guidance counselors talk to students and can mention your school to students interested in something other than a four-year college degree. Teachers also talk daily to students and know firsthand who may be interested in a technical career or one in health care, the culinary arts, construction, and more.
Advertise
Make sure you advertise or are a sponsor on local neighborhood blogs, sites, or print or online newspapers. The same goes for high school sports team programs. There are plenty of digital and print opportunities around—just look.
Develop a Strong Digital and Social Marketing Plan
First of all, make sure your website is mobile-friendly and on par with the experience students expect. Consider adding a virtual tour so prospects can get a good look at the school. Also, make sure it’s easy to contact you and get questions answered. In addition, capture email addresses and design nurturing emails or eNewsletters to develop the relationship.
Next, you’ll want to look into digital advertising on places like Google or Bing, employ search engine optimization, and use retargeting ads that interact with prospects once they’ve visited the website.
Lastly, students spend a lot of time on Facebook, Twitter, Instagram, TikTok, and other social media platforms. You need to be there, too, with thoughtful content that reflects your school’s story.
Start a Referral Program
Reach out to current and past students and encourage them to spread the word about your school.
Offer Better Student Financing Options
While trade or technical schools aren’t as expensive as four-year colleges, they still have fees that some students may have trouble covering. If you can help students and families get tuition financing, especially those who may not have perfect credit, it’s a big differentiator that can increase admission and acceptance rates and enhance your reputation.
That’s where Paramount Capital Group can help. We specialize in partnering with schools like yours to offer unique loan solutions so as many students as possible can take the next step and enroll. It’s the perfect complement to your enrollment marketing strategies.
We offer:
Partner with Paramount Capital Group
If you’re looking to increase enrollment at your career school, contact us today and find out how we can help you with better, flexible student loan options that can open the door for more students. We look forward to talking and developing meaningful solutions together soon.
* For some short-term programs, the student must graduate in order to receive funds.
https://paracap.com/career-school-financing/
Strategies for Increasing Student Enrollment at Your Trade School
in Consumer Finance, Higher EducationOver the last five years, post-secondary enrollments have declined, and many believe a lack of affordability is behind this steady drop in college attendance. Indeed, young adults are increasingly leaving four-year institutions with mounds of debt and no job prospects.
The good news is that there is another option: trade school. Trade schools are significantly cheaper than traditional colleges, their programs can typically be much faster, and the job outlook after graduation is bright. Even so, these schools still struggle with enrollment numbers and affordability issues. Read on to learn about strategies for increasing student enrollment at your institution to fill empty seats and serve more eager students.
Strategies for Increasing Student Enrollment
Optimizing the Enrollment Process for Mobile
Mobile devices are essential to people’s lives—especially students’ lives. Without a website and enrollment process that caters to mobile phone users, the chances are that you are losing out on potential enrollments.
With that in mind, invest in your online presence and build all of the essential enrollment utilities into your mobile website adaptation. The more people can use their phones to access their enrollment information, the more eyes will see and consider their acceptance letters and the more you can increase student enrollment.
Following Up with Applicants
Even though applying to school is a big deal, acceptance letters can still get lost in people’s email inboxes. The last thing you want is for students who are ready to accept their offer never to see your message in the first place.
Therefore, always follow up with applicants if you are still waiting to hear back about your offer. Use email, text messages, and phone calls to make sure that your applicants know that they were accepted into your program and have the opportunity to attend it.
Communicating Financial Aid Offerings
Many people considering trade school are looking to break into an in-demand field—such as manufacturing, health care, or engineering. They believe learning a trade and swiftly entering the workforce is better than attending a traditional college. But here’s the thing: These willing trade school applicants often need financial aid to afford the necessary skills training. One study found that low-income students are 3.5 times more likely than higher-income students to attend for-profit institutions like trade schools.
Because so many trade school applicants are not in a financial position to bear the full burden of tuition, financial aid can be a deal-winner. While you cannot award every student financial aid, make applicants aware of the opportunities you have for financial aid offerings. If a student is on the fence about accepting their offer, some financial aid may be the incentive they need to pull the trigger so your school can increase student enrollment.
Offering Alternative Financing Options
If you work in the trade school industry, you should know that offering school financing options is one of the key strategies for increasing student enrollment. Sure, you can up your marketing game to garner more interest in your school, but it won’t do much good if those interested can’t afford to attend. Providing custom financing that brings in students who otherwise couldn’t afford the tuition is the best way to increase the number of eligible applicants and, subsequently, enrollments.
Trade schools will likely continue to grow in popularity among those looking to streamline their education and career advancement and cut down on educational debt. With that in mind, the schools that best give underserved students a way to pay for school will see the most success.
If you are looking for a way to provide students with alternative financing options so that they can attend your school, Paramount Capital Group can help. Our programs are geared specifically toward underserved students to give them a chance at the career they want and to increase your revenue. With more than 900 partner schools, PCG has the financing options your students need. Click here to learn more about what we can do for your business.
Paramount Capital Group Taps Scienaptic’s AI-Powered Credit Decisioning Platform
in Loan ServicingDeployment is expected to boost alternative financing for career schools, technical schools, and other training providers
Leading global AI-powered credit decision platform provider Scienaptic AI announced today that Paramount Capital Group, LLC. has chosen Scienaptic’s AI-based underwriting platform to automate and streamline its credit decisioning and expand its customer base.
“Paramount Capital Group is committed to providing innovative and accessible financial products,” said Ryan Paul, CEO and Co-founder of Paramount Capital Group. “We were looking for a platform that would provide us with automation, innovation, and personalized credit decisioning, and Scienaptic AI was the perfect fit. The platform enables us to consider each individual applicant as a person with a unique story, not an impersonal credit score. We are proud of the impact we create in the community, and Scienaptic’s platform will help us amplify the impact through more approvals, lower risk, and the ability to serve more deserving consumers!”
Correspondingly, Pankaj Jain, President and Co-founder of Scienaptic AI, said, “We are thrilled to have the opportunity to work with Paramount Capital Group on their mission of providing students with a new opportunity to receive the education they need for a meaningful career. The impact of a credit-challenged student receiving the credit they deserve is far-reaching, and we feel blessed to be a part of this journey.”
About Scienaptic
Scienaptic AI’s mission is to increase credit availability across the globe by transforming the technology used in credit decisioning. Credit unions, auto lenders, banks, and fintechs, use Scienaptic’s AI native credit decisioning platform to continually improve the quality and speed of their underwriting decisions.
The platform enables FIs to reach more borrowers, including underbanked and underserved individuals, and say “yes” more often without increasing risk. It democratizes automated AI-powered lending while addressing all regulatory requirements, including Fair Lending and explainable adverse actions. Scienaptic-enabled lenders have processed more than 200 million transactions, benefitting millions of borrowers. For more information, visit http://www.scienaptic.ai
About Paramount Capital Group
Founded in 1997, Paramount Capital Group is a specialty finance company that has grown to become a trusted leader in tuition financing and consumer loan servicing for career, trade, and technical schools.
Leveraging PCG’s years of underwriting, process, collection, licensing and compliance expertise, the Company has expanded to provide servicing for consumer lending companies. Many consumer lenders and capital providers are struggling to find a reliable loan servicer that can deliver an exceptional customer experience. We provide compliant, customized, data-driven solutions designed for a superior borrower experience that ensures maximum portfolio performance.
Find out how to put this technology to work for your loan servicing here.